SoTrace
Know when the internet talks about you. 👀
People talk about your brand all day, across a dozen places you can't sit and watch. SoTrace watches them for you — it pulls every mention into one feed, works out what each person actually means, and taps you on the shoulder when something needs you.
No more finding out about the angry thread three days late. ☕
Try SoTrace
It's a web app — start tracking your brand in a few minutes, no install required.
Visit sotrace.netWhat's inside ✨
Eight networks, one feed
X, Reddit, TikTok, LinkedIn, YouTube, Instagram, Threads, and GitHub — watched together, so you stop tab-hopping to find out who said what.
Reads for meaning, not keywords
Each mention gets sorted by what the person actually wants — a complaint, a question, some praise — instead of just matching a word and hoping.
Alerts where you already work
Route mentions to Slack, Linear, Jira, Zendesk, Intercom, Gmail, or a webhook, with rules for what's worth interrupting someone over.
Themes, not thousands of posts
A busy day turns into a handful of trending topics, so you can see the pattern without reading every single mention.
Sentiment at a glance
Positive, neutral, or negative — each with a confidence score, so a spike in grumpy posts doesn't slip past you.
Keep an eye on the competition
Track competitor names alongside your own and see how the conversation compares.